ECE BRAND AND REPUTATION
ASSESSMENT AND ROADMAP
What Does Your Brand Say About Your School(s)?
A brand is well beyond a logo, a mascot and some fun colors. Your brand is the image your organization presents to the public. It is how you engage with prospective and existing families and staff. It is the way your licensor and any other state regulators see you. It is what you hope to have people think about you when they hear your school’s name.
What is a Reputation?
Your reputation is how people perceive you, regardless of what you’re trying to have your brand say. Your reputation comes from the experiences and perceptions your staff and families have with your school(s).
As Jeff Bezos once said:
Your reputation is what people say about you when you are not in the room.
You can switch your brand overnight, but your reputation has a legacy to it. It may take weeks, months or years to change one’s mind about your reputation.
Included in your membership is an annual evaluation of your school’s brand and reputation. This is accomplished by Inspire Care 360 taking an independent, unbiased look at your:
- Current staff’s perception of your brand and reputation.
- Your families perception of your brand and reputation.
- Digital Evaluation:
-Your brand across your digital communications:
- Websites
- Social Media
-Your reputation and star ratings across many entities such as:
- Google Reviews
- Facebook Reviews
- Care.com
- GreatSchools.com
- Yelp
Audit Summary
From this evaluation, you are provided with a “Stoplight Assessment.”
Red: Where you need immediate attention
Yellow: Where you may need some attention
Blue: Where you’re doing above average
Green: Areas you’ve mastered
This assessment allows you to take immediate action, without any other cost or interventions for areas you may be able to address. However, with more significant issues, you may want to engage elements of your IC360 Membership like IC360 Rep or IC360 ECE Digital Marketing Services to support you.
Reputation and Brand Roadmap
As a result of your assessment, Inspire Care 360 with its vast knowledge in marketing brands, especially within the Childcare and ECE Industry, will provide you with a roadmap. This roadmap looks at your yellow and red areas and makes suggestions for ways to approach and resolve those issues. Because we develop the roadmap, it may be perceived that all roads lead back to an IC360 Solution. That is not accurate. You are the priority, we are not. Your roadmap includes many ways you can make modifications to your brand and approaches to shore up your reputation and take action with your team. A third-party option is also available. This is about your success!
The IC360 Difference
Focus on Reputation, Not Just Brand
Our focus on your Reputation is what will increase your recruitment and retainment of staff, enrollments and prospective family tours.
Non-Biased Approach
At IC360, we only want your success. And to get there we will not tell you everything is fine, and you are doing great. However, we also will not tell you that you have problems you really do not have as some 3rd party company may lead you to believe. Our Membership success with you is focused on your long-term success and not a one-time project. We want to see your schools and people excel!
Focus on your Success
When engaging with Staff and Families as well as looking at your Digital Community we can identify trends of cause and effect. It is easy to have one issue cascade from a staff issue, to a family issue to then become a community issue. We are looking at the whole picture and seeking to get to root cause so we may support you in resolving it. We believe that just implementing marketing plans, communications, tricks and the like, will possibly work for the short-term, but it does not work in the long run as root issues may not be addressed.
Most sell you a package, software
or a process, we focus on YOU
We understand that every company is different. From staff, families and overall community perspective. That’s why we offer a bespoke solution to evaluate where you are and build a solution 100% customized for you!
Your Inspire Care 360 100% Happiness Guarantee
Our #1 priority here at Inspire Care 360 is your happiness. We stand by our membership 100%. If you have a problem, we will solve it.
If we cannot solve it, you will not be responsible for the remainder of the agreement.
help center
Get In Touch
- 627 Cape Coral Pkwy W., Suite 202, V#167 Cape Coral, FL 33914
- customerservice@inspirecare360.com
- 1-800-655-5659