Your Annual Brand & Reputation Evaluation

Reputation Roadmap

Discover Inspire Care 360's Reputation Roadmap, an annual evaluation of your school's brand &  reputation

What Does Your Brand Say About Your School?

A brand goes beyond a logo, mascot, or colors; it’s the image your organization presents to the public, how you engage with families and staff, and how your community sees you. Your brand shapes what people think when they hear your school’s name.

What is Reputation?

Your reputation is how people truly perceive you, based on the experiences and perceptions of your staff and families. Unlike your brand, which can change overnight, your reputation is built over time and has lasting impacts.

With Inspire Care 360’s Reputation Roadmap, you can strategically manage and enhance your reputation. By aligning your brand and reputation, you’ll attract more families, retain quality staff, and ultimately boost enrollments and profit margins.

The Reputation Roadmap was a great experience and it really helped me to get focused on marketing.

Comprehensive Brand Evaluation

• Understand how your current staff views your brand and reputation.
• Gain insights into families' perceptions of your school.
• Receive an independent, impartial evaluation from IC360.

Digital Presence Analysis

• Evaluate your brand’s representation on your website.
• Analyze your social media engagement and branding.
• Ensure a cohesive brand image across digital platforms.

Reputation & Ratings Review

Google Reviews: Assess your school’s reviews on Google.
Social Media Ratings: Evaluate feedback from platforms like Facebook.
Rating Sites: Check your standing on sites like Care.com and Yelp.

Audit Summary

From this evaluation, you are provided with a “Stoplight Assessment”

Red: Where you need immediate attention
Yellow: Where you may need some attention
Blue: Where you’re doing above average
Green: Areas you’ve mastered

The intention of this unbiased assessment is to discover if you have a visible and consistent brand that is connecting with your prospective audience.


This assessment allows you to take immediate action, without any other cost or interventions for areas you may be able to address. However, with more significant issues, you may want to engage IC360 Rep to support you.

Return on Investment

Enhance Enrollment Rates

Improve your school’s online reputation and attract more families, leading to higher enrollment and increased revenue.

Boost Staff & Family Satisfaction

Gain valuable insights into staff and family perceptions, allowing you to make informed improvements that enhance satisfaction and retention.

Strengthen Digital Presence

Ensure your brand is consistently represented across digital platforms, increasing trust and credibility among prospective families.

All-in-One Solution

From engaging employees and families to optimizing business efficiency and savings, we provide a comprehensive solution for childcare management, allowing you to focus on what you do best.

Inspire Care 360 has helped me review my employee handbook and gave me great feedback! They added some things that needed to be added and provided me with guidance to improve the previous handbook that we had.

Maria Kupietz Owner of Kids 'R' Kids of Oviedo
[Inspire Care 360] provide so many back office [solutions] that if I was to try to get all those different services [individually], I would be paying a lot more and would not necessarily have the support.

Kym Pomares Owner, Courthouse Academy

We would recommend IC360,...especially if you're looking to grow your centers; this is probably the the best tool you could have.

Aretha Kitson Owner, Kidz Ink Academy

There's just so much that [Inspire Care 360] brings for me that I can't appreciate them more. They make me competitive with larger groups that I've never had the opportunity to as a small proprietor.

Bobette Thompson CEO and President, The Children's Academy