IC360 Digital Marketing

Inspire! Care 360 is excited to offer digital marketing services to promote the brand of your early learning center. We can work with your existing website, or build you a new one! We have a wide range of services to match your needs and budget.
Below you will find a quick rundown of the many ways that IC360 can enhance the online branding for your school. Fill out the brief form to have an IC360 team member reach out and get you rolling with our Brand Promote services!

Digital Marketing Services

  • Website Design & Hosting
  • Google & Facebook Ads
  • Blogging
  • Search Engine Optimization (SEO)
  • Local Business Directory Management
  • Print Advertising
  • Keyword Research
  • Reputation Management (Online Reviews)
  • Lead Generation
  • Social Media Posting
LEVEL 1

WEBSITE ONLY

IC360 will build and/or upgrade an existing website to align with brand strategy and best digital practices for lead generation and search optimization. We will provide all ongoing hosting, maintenance, support and baseline website analytics.
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  • Incorporation of existing site, content and assets into WordPress
  • Deployment of IC360 dedicated server environment
  • Build-out of branded version of X-Theme
  • Responsive, mobile-friendly design
  • Reconfiguration of DNS / site launch

Basic

  • 6-10 Pages
  • General Contact Form
    Cost: $1,500-$2,500*

Professional

  • 11-25 pages
  • CRM-integrated contact form
  • Blog Cost: $3,500-$5,500*

Enterprise

  • 25+ pages
  • CRM-integrated contact form
  • Blog
  • Parent/Staff portal Cost: $7,500-$9,500*
*Divided into 12 interest-free installments, added to your monthly invoice

Ongoing Services

  • Website hosting (dedicated, WordPress-only server)
  • Administer WordPress and plug-in updates, daily backups, security scans
  • Routine edits and updates (up to 2 hours monthly)
  • Ongoing optimizations for site speed and indexing health

Account Management

  • Access to ticket system
  • Dashboard access
  • Quarterly phone/conference check-in

LEVEL 2

WEBSITE + SEARCH

Level 2 adds the component of local and organic search. The front and backend of the website will be structured to be Google-friendly and highly indexed. An ongoing content plan will match keyword discovery to continually develop the website’s organic presence. Additionally, IC360 will manage and optimize local directory management, including Google My Business and Bing Places which are critical for local SEO.

Ongoing Services

  • Includes all Ongoing Services from Level 1
  • Enhance/develop content of all site pages to maximize SEO
  • Ongoing new content plan for keyword specific targets,2 pages per quarter
  • Maintain site map and indexing to all engines
  • Maintain site map and indexing to all engines
  • Local directory management
  • Monthly monitoring for duplicates, inaccuracies, and general health of directory profiles
  • Publish weekly Google My Business posts for announcements, events, or routine lead generation

Account Management

  • Access to ticket system
  • Monthly custom dashboard
  • Bi-monthly phone/conference check-in
    Cost: $350/month, $25 per additional location
LEVEL 3

DIGITAL MARKETING PRO

Level 3 adds paid search, social media/blog planning and advertising
and ongoing lead generation programs.

Ongoing Services

  • Includes all Ongoing Services from Level 1 and Level 2
  • Implement and manage Google Ads campaign
  • Continuous optimization of bidding strategy and ad spend
  • Seasonal adjustments as required
  • Manage social media (Facebook) advertising
  • Develop (with client) monthly social media/blog calendar
  • Integrate paid efforts with on-site lead generation
    offers, seasonal specials, etc. as needed

Account Management

  • Team access to ticket system
  • Direct email access to Client Services Manager,
    Agency Director
  • Monthly custom dashboard
  • Monthly phone/conference check-in
    Cost: $550/month, $40 per additional location
LEVEL 4

COMPLETELY INTEGRATED

Level 4 completely integrates digital and traditional marketing, with IC360 acting as a fully out-sourced marketing department. Graphic design, print services, and complete social media management are included.

Ongoing Services

  • Includes all Ongoing Services from Levels 1, 2 and 3
  • Enhanced social media management
  • Content development and copy writing for social/blog
  • Advise on video/photography needs and projects
  • Newsletter, brochure, print material design*

Account Management

  • Team access to ticket system
  • Direct e-mail access to Client Services Manager,
    Agency Director
  • Monthly custom dashboard
  • Bi-weekly phone/conference check-in
    Cost: Customized to your needs

NOTICE REGARDING FEES

The fees presented in this document are generalized for the range of services described. In practice, each service agreement is customized to fit the client’s needs, thus final pricing may differ.

Your Inspire Care 360 100% Happiness Guarantee

Our #1 priority here at Inspire Care 360 is your happiness. We stand by our Membership 100%. If you have a problem, we will solve it. If we cannot solve it, you will not be responsible for the remainder of the agreement.

Digital Marketing Start Form





    1415 Monroe Avenue
    Rochester, NY 14618
    Phone: 800.655.5659
    E-mail: [email protected]