A Public Relations Crisis (PR Crisis) in our ECE world is almost bound to occur and is most often out of the control of the owner/operator Members. Below are situations that have been experience personally by our members or ourselves.
A director walks in your office and says…
When situations like the above happen in your schools, multiple scenarios may take effect.
What is your plan? Your attorney has told you to “say nothing.” Your marketing company doesn’t have the PR resources and while your friends and family can offer comfort, they’re not what you need. Your last effort is to start researching trusted PR firms but rush decisions most likely won’t lead to a desired outcome. Now what?
With over 15 years of Childcare/ECE focused experience, our IC360 PR Crisis Care solution is there for you. You’re only a call or email away to getting our highly tenured and experienced team of PR Crisis Support leaders on the phone with you.We’ll assess the situation, develop a game plan and collaborate on communication to the media, families, your staff and the community.
Our IC360 PR Crisis solution gives your whole team access to PR crisis subject matter courseware, expertly designed and developed specificallyfor your ECE schools. You’ll also receive a PR Crisis Handbook template to help you proactively define school specific processes to share with your entire team.
We know what unforeseen dilemmas you may run into because we’ve been there. That’s why we’re here and ready if and when you need us.
Included in your IC360 Membership
At no additional cost,you have access up to three incidents a year with our PR Crisis Care support team. Additional incidents, (which we hope you never have) can be handled at a minor additional cost. All PR Crisis Care courses and your PR Crisis Care Handbook template are included!
Speed to Response
Other PR firms would need to be educated on the delicate world of ECE/Childcare and the nuances of our industry.Otherwise, they may make a costly mistake leading to families pulling their kids the next day. IC360 on the other hand has highly proven and referenceable experience from many other owner operators. We are here to act as an extension of your team, giving us the knowledge to engage quickly and hit the ground running.
We do not Forget Audiences
If it is an issue to be addressed with families, or worse, the press, we collaborate with you to ensure you have the right strategy in place for all of your constituents: media, families, staff and community.
Our Team is Highly Experienced in ECE
In addition to our PR crisis experience, our team has nearly 100 years of cumulative Childcare and ECE experience including ownership, administration and teaching experience. Furthermore, we have a highly engaged, group of tenured Members, along with our CEO who bring significant practical ideas. Many availing their experiences to other Members when needed. A multitude of experience, ready to go when you need it the most.
We are Proactive!
With our e-Course ECE PR CRISIS CARE training, your staff learn in advance what to do and each member of your expanding team becomes competent. Without the Handbook, the pressure and anxiety can be a lot. With the handbook as a quick reference guide, your team has step by step guidance.